-An entire industry has emerged to tell rich people what luxury is-and how they can spend more of their money on it. Not long ago this was an easy question to both ask and answer for almost any object: Is it made of gold and/or can I encrust it with diamonds? Yet modern moguls are no longer content with mere gaudy excess, and attempts to define contemporary luxury support a raft of publications aimed at those with more money than either taste or time. One recent suggestion we came across-in a well-thumbed magazine in a dentist's waiting room-was that “luxury means not having to make compromises.” READ MORE ››
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