Name it Chiron, and they will come. Or name it whatever you’d like, and so long as it’s the descendant of the mighty Bugatti Veyron, the rich and powerful will toss money at you like so much confetti. We’re talking, of course, about the Veyron’s successor, which Bugatti has confirmed will be named “Chiron” and will debut at the 2016 Geneva auto show this coming spring.
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We had already assumed the new Bugatti would be named Chiron—for the legendary 1920s and 1930s racing driver, Louis Chiron, who won several Grands Prix for Bugatti—and a debut at the Geneva show seemed wholly appropriate. What we didn’t know is that, despite no one outside of Bugatti having driven the new Chiron, 100 orders for the car already have been placed. It isn’t presently clear whether those orders indicate an overabundance of super-rich (remember, the Chiron should cost upwards of $2.5 million) or excitement over a super-sports car that’s expected to top 288 mph. Probably a little bit of both.
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Also not lacking in Bugatti’s strata? Modesty. Besides an apparently secret push to attract the aforementioned 100 Chiron orders, the company’s president Wolfgang Dürheimer has declared that, “With the Chiron, [Bugatti] will make the best significantly better.” We suppose this means that Bugatti’s Volkswagen Group money isn’t on the chopping block in the wake of the TDI scandal, after all.
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