Today, if you haven’t heard, is Force Friday, a Star Wars–crazed 24-hour period that saw the first release of new Star Wars: The Force Awakens swag at 12:01 a.m. Everyone’s cashing in (although no one as handsomely, we’re sure, as Disney), including Uber. The ride-sharing service wrapped a fleet of white Dodge Charger SRT 392s vinyl’d in the new First Order Stormtroopers’ likeness from The Force Awakens and sent them out to give free rides to Manhattaners.
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In fact, we really wish we were able to grab a ride in one of these special Ubers today, since not only do the Chargers’ faces closely resemble Stormtrooper helmets, the drivers are giving away a Star Wars Hot Wheels toy and a Force Awakens starship to every rider. Oh, and did we mention the rides are free? (Well, the rides are free up to 30 minutes.) Uber riders in New York must first activate the promotion in the Uber app before selecting one of the Stormtrooper cars—if they’re available. We’re guessing finding one today is going to be difficult, like finding two droids with Death Star secrets—using Jedi mind tricks or otherwise.
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