You know those games where two seemingly identical photos are placed side by side, and you’re tasked with pointing out what’s different about them? Ferrari just made a line of T-shirts and zip-ups for men and women with that very game right on the front. It isn’t a game, of course, but you’ll certainly be able to challenge your friends to figure out the differences between various evolutions of Ferrari’s prancing horse logo through the decades. Well, so long as you’re comfortable with your friends getting all up in your chest business.
--According to Ferrari’s website, the clothes allow you to “wear an entire century of Ferrari history,” even though the first of the apparels’ five examples of the prancing horse logo is labeled with the year 1920. There are also examples of the horse’s likeness from 1930, 1950, 1990, and 2000. Only the first iteration is appreciably different from the others, which all look more or less the same, and there’s a reason for that. Ferrari’s first-ever take on the prancing horse was lifted almost directly from World War I Italian Air Force ace pilot Francesco Baracca’s fighter plane. According to Enzo Ferrari himself, upon meeting the war hero’s parents, Count Enrico Baracca and Countess Paolina, in 1923, it was suggested by the Countess that he put the horse painted on her son’s plane onto his cars for good luck.
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In 1932, an Alfa Romeo from Scuderia Racing was the first car to wear the now-iconic Ferrari shield logo when it raced at the Grand Prix of Spa. Ferrari’s shield is an acorn-shaped badge typically affixed to the front fender, between the front wheel and the door, with a black prancing horse and the letters “S” and “F” (Scuderia Ferrari) set against canary yellow background. In 1947, the first Modena-built Ferrari, a 125S, debuted the first rectangular Ferrari badge (a tall, slender rectangle with the Italian flag across the top, the prancing horse in the middle, and “Ferrari” lettering at the bottom), which still adorns the noses of Ferraris today. Got that? Good, because if you buy Ferrari’s anthropological T-shirt ($90, men’s; $95, women’s) or zip-up ($210, men’s; $190, women’s), you’ll need to retell that story to your friends to distract them from noticing you spent upwards of $90 on a T-shirt.
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