Jaguar F-type V-8 S Long-Term Wrap: Loud Pipes Save Lives—In This Case, Jag’s

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Sales are not always the ultimate arbiter of a brand’s outlook, at least not in the same way that failure is a ­certainty in their absence. Jaguar’s numbers, in free fall when Ford dumped the brand in early 2008 on India’s Tata Motors, seem to have plateaued. It sold 15,773 cars in the U.S. in 2014, just 90 more than during Dearborn’s final full year of ownership. Luxury-segment leader Mercedes-Benz did about 23 times Jaguar’s volume last year; Porsche moved as many Cayennes as Jaguar did of its entire product line. Yet there is reason for optimism in Coventry. With the XE sedan coming next year and the F-Pace crossover also on the way, Jaguar’s sales trajectory can only be pointed upward. READ MORE ››

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