Friday, October 9, 2015

2016 Mercedes-Benz Metris Van Tested: They Could’ve Named It the Fredo

2016-Mercedes-Benz-Metris-PLACEMENT
-As Mercedes-Benz was finalizing the preparation of its mid-size Vito van for U.S. consumption, it stumbled upon one last matter to settle before hitting the start button on the presale PR blitz: the name. Focus groups revealed that Americans, self-impressed film fans that we are, just couldn’t shake the “Corleone” connotations from the name Vito, christened in deference to the Vitoria, Spain, assembly facility where the Vito and its higher-luxe V-class brother are born. To sidestep any potential controversy and to save future owners from countless weak attempts at humor—“Hey Vito, where’s your Italy and stuff?!”—Mercedes chose for our version the name “Metris,” in reference to the metropolitan areas it figures most Metris owners will ply their trades in. READ MORE ››

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