The trouble with that old trope about “breaking through the noise” is that it rarely acknowledges context. For example, it’s at least possible to raise your voice loud enough to drown out others—if you’re in the same room. Mitsubishi is trying to do just that in the compact-car segment with some updates for its Lancer sedan, but in spite of a rather reasoned argument built on generous standard features and affordable pricing, will it be heard? After all, having sold just 16,495 Lancers last year—compared to 325,981 Honda Civics moved during the same period—is Mitsubishi even in the same room as its myriad compact-sedan competitors? READ MORE ››
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